
Earlier today, Mercedes-Benz Malaysia announced that its first half sales performance for 2015 to be its best ever - sales for the first six months of the year totalled 5,163 units, a 53% jump from 3,366 units for the same period in 2014.
The first half of 2015 saw four consecutive record-breaking months, with June being the best-ever month in MBM's history - the month saw 1,212 cars sold.
The locally-assembled C-, E- and S-Class models made up for the largest segment of the pie, with 3,787 units shifted, a jump of 62% over last year. Leading the way for the trio was the W212 E-Class facelift, which sold 1,967 units over the six months, aided no doubt by the introduction of the E 300 BlueTEC Hybrid.
The W205 C-Class, the 2015 World Car of the Year, chipped in with 1,104 units, while sales of the W222 S-Class amounted to 719 units, giving the S-Class a remarkable hike of 419% over the first half of last year (the W222 was only introduced in Malaysia in March 2014).
Elsewhere, the rest of the model range saw volume increase by 32% to 1,348 over that of the first half of 2014 (which was 1,019 vehicles). Of the marque's compacts the W176 A-Class was the leading performer, with 484 units sold, followed by the GLA-Class with 307 units.
At the press briefing to announce the performance results, MBM also announced that it is continuing to put in investment in its retail network nationwide as well as into its production facilities in Pekan.
Production rate has been increased, according to MBM president and CEO Roland Folger. "The implementation of a double shift in Pekan means that we are now able to fulfill orders in a shorter time," he said, citing the S-Class as an example. "From an initial production rate of four cars a day, we are now building 12 units a day."
Elsewhere, more good news for Mercedes-AMG fans - it was mentioned at the briefing that the upcoming AMG C 63 will be making its way here.
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