If cars were people, Lexus would be that reserved, introverted librarian that you can't help but sneak a glance at every time you return a book late. You know that if she made the effort to put on a little make-up, don something slightly more revealing than a sweater and perhaps let her auburn bun down, she'd be a knockout.
Instead, she chooses to maintain that prim and proper image - portraying a masterclass in professional behaviour, never attempting to make eye contact with you. Which is exactly what Lexus has been doing. The Japanese automaker has insisted on making cars that appeal more to the head instead of the heart.
Unluckily, all that effort appears to have backfired in twisted fashion. By producing cars that are relatively bulletproof, Lexus has inadvertently shot itself in the foot. Enthusiasts and critics around the world have proclaimed its products as "competent", if they were feeling generous, "soulless" and "boring", if they weren't.
Has Lexus finally let its hair down with the NX? Find out here.
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