The prize giving ceremony for the BHPetrol, LINE & Partners Contest was recently held in PJ, where lucky winners took home prizes worth over RM150k. The contest ran over three months at BHPetromart and concluded on August 31, 2014.
Grand prize winner Chan Tze Loong took home a Sony Xperia ZR, Sony Bluetooth speaker SRS-BTV5, LINE plush toy (35 cm), Redduck accessories (WiFi pendrive) and cash vouchers worth RM1,000. 24 other winners walked away with a selection of prizes.
"The contest has been a rewarding and a successful programme that showed how partnerships can be a smarter way of increasing brand awareness and loyalty. It enabled us to reach out and capture more new customers as our potential permanent customers," said Baba Tan, senior marketing manager at Boustead Petroleum Marketing.
The contest, a joint promo between BHPetrol, LINE, Permanis, Nestle, Wrigley's, Sony and Red Duck, was open to customers who purchased selected products at BHPetromart. They then received a contest code card to join an interactive contest on the LINE app.
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