Nissan Malaysian distirbutor Edaran Tan Chong Motor will launch the Nissan Serena S-Hybrid in August 2012, brought forward from an initial plan to launch it in late November. According to a research house AmResearch, Tan Chong management decided to bring forward the launch date to capture the pre-Raya sales rush.
The Nissan Serena S-Hybrid will initially be brought in as a CBU unit to take advantage of the current duty exemptions on hybrid vehicles with engine capacities below 2,000cc. A CBU import will also be able to take advantage of a strongger Ringgit.
However, AmResearch expects that if the hybrid MPV is a sales success, it will be localised by end 2014 as reliance on Approved Permits which are limited to less than 10% of total industry volume will limit the growth volume of the model.
We previously spotted the Nissan Serena S-Hybrid listed on sale on our classifieds website oto.my earlier this month. An ETCM sales advisor listed the hybrid MPV for RM14x,xxx, and the ad was accompanied by photos of the Serena S-Hybrid registered with the number plate WUY370. Read more about technical details of the MPV here: Nissan Serena S-Hybrid: RM14x,xxx on oto.my.
AmResearch's report also reveals quite a few things about what Tan Chong has up it's sleeves in the next few years, likely garnered from investor briefings:
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