The chosen advertising campaign for the new Volkswagen Golf GTD Mk7 is a clever one. Naturally it focuses on the diesel GTD's low fuel consumption combined with performance, as this is a car that does 23.8 km per litre and emits just 109 g/km of CO2, yet has 184 PS/380 Nm and is capable of a 7.5 second century sprint.

There are five viral spots in the campaign, all of which you can watch here. The 20-second clips take a tongue-in-cheek look at the Golf GTD Mk7's acceleration capability; each with varying degrees of success. The pizza and ice cream-themed videos tickled my funny bone the most; so do find time to have a watch.

Alongside the amusing videos, Volkswagen is also running a web special with humorous motifs along the lines of in-flight safety demonstrations. It's long and rather long-winded but it's definitely witty and worth a look - perfect for long workdays during the fasting month. Check it out here.

In the picture gallery below are two print/billboard ads that will run concurrently with the rest of the web campaign. One of the taglines reads: "Once the lights turn green, so will your passengers". Too bad us Malaysians will only turn green in envy as there's little chance of the Golf GTD Mk7 ever coming here. Stings doesn't it?